Design, Build, and Run Complex Engagement Campaigns — Month by Month

Custom, consultant-led automation campaigns that orchestrate customer journeys, decisions, and engagement moments across your systems. Built continuously, not as one-off workflows.

ACC Plans

ACC Starter

ACC Growth

ACC Scale

Price (Monthly)

$3,420 / month
$5,300 / month
$12,500 / month
ACC plansACC StarterACC GrowthACC Scale
Price (Monthly)$3,420 / Month $5,300 / Month $12,500 / Month
ACC element capacity (per month)

Any discrete step or interaction in a campaign, including emails
, SMS, lifecycle changes, task creation, validation checks,
routing logic, forms, embeds, notifications, or conditional branches.

Up to 20 elementsUp to 75 elementsUp to 250 elements
Campaign path structure

Defines how engagement flows through the campaign,
from a single straight path to multiple interconnected paths.

Single-pathMulti-pathMulti-path with Customer
Journey Flow
Decision depth per campaign

The complexity of decision logic used to route or personalize
engagement based on rules, data, or validation.

Linear decisionsBranching decisionsLayered decisions across paths
Entry points & engagement moments

The number of ways a contact can enter the campaign
and the moments where engagement occurs.

MonthlySingle entry pointMultiple entry pointsMultiple entry points with
coordinated moments
Leads generation & validation

Optional services for sourcing leads and validating
them against defined criteria before
or during campaign execution.

Available (Add-On)Available (Add-On)Available (Add-On)
Campaign architecture & orchestration

The design of how all campaign components
work together as one coordinated motion.

IncludedIncludedIncluded
Custom business logic & conditionsIncludedIncludedIncluded
Content creation for ACCsUp to 4 assetsUp to 10 assetsUp to 25 assets
Reporting frameworks (campaign-level)1Up to 2Up to 4
A/B testing (while on retainer)

Structured experimentation on live campaign
elements while the ACC retainer is active.

IncludedIncludedIncluded
Testing & validationIncludedIncludedIncluded
Documentation & overviewIncludedIncludedIncluded

CDHS is a system that governs data, events, and dependencies across multiple flows and teams. Once it is live, the question is no longer how it was built, but how it is operated. Different companies need different levels of ownership, urgency, and interaction. CDHS System Support defines exactly how Fruition operates the system over time, based on how critical it is to the business.

Questions about the right level of CDHS support?

Schedule a short working session with a CDHS System Architect to review your current setup and dependencies.

What Our Clients Say

What Custom ACC Is

Custom ACC (Automation Campaign Creator) is Fruition’s monthly delivery service for designing and building automation campaigns, not data flows.
An ACC represents a complete engagement motion: how a lead enters, how decisions are made, how messages and actions are triggered, and how outcomes are produced across time and touchpoints.
Unlike integrations or APIs, ACCs focus on engagement logic and orchestration, not raw data movement. Unlike QDFs, ACCs are campaign-centric, not system-centric.
Campaigns continue to run after delivery. If you pause the retainer, nothing breaks. Ongoing reliability and maintenance move to QDF or CDHS support if needed.

How it works

What ACC plan does not include

API development

Integration infrastructure

Data synchronization between systems

QDF (Quick Data Flow) build or maintenance

CDHS (Central Data Hub System) deployment or operations

Third-party software licenses or subscriptions

CRM, marketing, or messaging platform costs

FAQs — Custom ACC

What exactly is an “Automation Campaign Creator (ACC)” in plain English?
An ACC is a complete engagement motion you can run repeatedly: how a lead enters, how you decide what happens next, what messages/actions are triggered, how you route people based on who they are and what they do, and what “done” looks like. It’s not “connect HubSpot to X.” It’s the campaign itself: the logic, the journey paths, the decisions, the content steps, and the outcomes.
Integrations move data between systems. ACC uses the data you already have to drive engagement logic. If an integration answers “how do we sync fields,” ACC answers “what should happen when this person does this, and how do we guide them to the next step.” You can have perfect integrations and still have a messy, inconsistent campaign. ACC is the orchestration layer of the campaign behavior, not the plumbing.
QDF is a productized data flow: it governs and moves data/events between systems so the right systems get the right information reliably. ACC is campaign orchestration: it defines and executes engagement paths, decisions, and outcomes. Many ACCs use one or more QDFs underneath, but they solve different problems. If your pain is “our systems don’t agree,” that’s QDF/CDHS. If your pain is “our campaigns are inconsistent and don’t convert,” that’s ACC.
If you already have a clear campaign goal, entry points, success criteria, and required logic, you can start ACC immediately. SAE becomes valuable when you have multiple teams involved, unclear handoffs, or you’re not sure what should be automated first. SAE clarifies the campaign architecture and prevents building a campaign that looks good on paper but doesn’t match real operations.
An element is any discrete step in the campaign. A message (email/SMS), a task, a lifecycle change, a routing decision, a validation check, a form step, an embed, a notification, a branch condition, a field update, or a handoff. Elements are used because they reflect real build effort and real campaign complexity without forcing you into “per workflow” pricing that breaks the moment you add branches.
Starter: an inbound form follow-up with a short sequence and one routing decision (e.g., book meeting vs nurture).
Growth: outbound campaign with multiple ICP categories, where category changes the sequence, messaging, timing, and owner routing; includes validation (e.g., enrichment or account status) before sending.
Scale: exhibition campaign with multiple entry points (badge scan, QR form, meeting booked), coordinated moments (pre-event outreach, onsite follow-up, post-event segmentation), shared logic across paths, and different outcomes based on engagement.
Multi-path means the campaign can branch into different engagement routes based on conditions (ICP category, persona, region, product interest, behavior). Customer journey flow means those paths are designed to work together as a coherent journey, often sharing logic, timing, and outcomes across different entry points and moments, rather than acting like separate disconnected workflows.
The campaigns keep running exactly as built. What stops is new delivery: new paths, edits, expansions, content refresh, testing iterations, or new ACC builds. If you need ongoing reliability or small adjustments after you stop, that shifts to QDF/CDHS support depending on what’s running underneath.
It means we can build test variations, define what success means, set up the measurement, run the test inside your campaign system, and then implement the winner—within your monthly capacity. It does not mean we become your full-time growth analytics team. It’s campaign experimentation tied to ACC delivery.
A reporting framework means we define what to measure, how the campaign is tagged/structured so you can measure it, and how data points connect across stages (lead → meeting → opportunity, etc.). Depending on your tools, this could be dashboards, saved reports, lifecycle analytics, attribution structure, or channel performance views. It’s campaign reporting structure, not a full BI implementation.
It includes the campaign content assets needed for the automation to run: email copy, SMS copy, ad variants if relevant, landing page copy blocks, form copy, internal task prompts, and basic routing messages. It does not include full brand strategy, a full website redesign, or large design/video production unless scoped separately.
Lead generation is sourcing contacts/accounts for the campaign (within the constraints you approve). Validation is ensuring leads match criteria before they enter a campaign (role, company type, location, ICP attributes, suppression rules, duplicates, opt-out compliance). This add-on exists because sourcing and validating leads is a separate workstream from building the campaign orchestration.
When the campaign depends on data that isn’t reliably available in the campaign tool, when you need normalized events across systems, when field mappings are inconsistent, when multiple systems must stay aligned for routing to be correct, or when “the truth” about a customer exists in multiple tools. In those cases, ACC still defines the campaign, but QDF/CDHS provides the data reliability and governance underneath.
We need access to the relevant campaign tools, existing lifecycle definitions, your ICP/category rules, what “success” means, and any existing sequences/assets you want to reuse. Delivery speed depends on clarity: if inputs are ready, Starter-level work can begin quickly; Growth/Scale campaigns typically require more alignment on categories, decision logic, and measurement structure.
The retainer is capacity-based. You have a defined monthly element capacity, content capacity, and reporting capacity. Each month we plan what fits, deliver, and iterate. If priorities change, we re-allocate within the same capacity rather than expanding scope silently. This keeps the relationship predictable and avoids “surprise projects.”
No. Your CRM, marketing automation, SMS, enrichment, ad platforms, and any third-party tools are your subscriptions. ACC is the design/build service. If additional tools are required to execute the campaign, we’ll recommend them and you choose whether to add them.
Not necessarily. If you already have a team writing content and running campaigns, ACC can become the orchestration engine that turns their strategy into operational automation. If you don’t have that team, ACC can cover a large portion of the “build and run” work, but brand, creative production, and top-of-funnel media buying may still sit elsewhere unless you scope them in.
They assume it’s just a set of emails. Real automation campaigns require clear entry rules, decision logic, routing, measurement, and outcomes. If those aren’t defined, the campaign may run but won’t be reliable, measurable, or scalable. ACC exists to make the campaign operational, not just automated.

Runs Your Operations, Support Is Not Optional?

CDHS Support is designed for companies that rely on governed data and shared automation across teams. As usage grows, the system must stay correct, aligned, and dependable—not just running.

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